Many people will tell you to make videos for your business. A lot of them will say it is simple and easy. Well, I’ve been making videos for over 25 years and I can tell you for sure, it is not easy and for most people, it is not simple. It takes courage, determination and grit to plan, film and finish a video, even a really bad one. This is especially true if you do not have a budget or lots of other people to help you do it.
The thing is: even though most people have the courage, grit and determination required, they do not use those characteristics to get a video for their business done. I’m even talking about people who have been to film school or are in the business of making videos for a living, even though they know it can help them tremendously.
I have a solution, however, and I’m going to give it to you for FREE.
My solution is this: know what you want to say and practice saying it on camera. The rest is technical and any videographer worth their salt can shoot and edit a decent video for you. If you have the time and inclination, you can learn how to do it yourself and/or have your friends help you with production.
You do not even have to be on camera much at all in the final video, if you do not want to be. I usually recommend you have your face on there at least some of the time, however, it is not a requirement, just an advantage. I say this regardless of what your face looks like or how you feel about it.
This is the deal: to get started you need to write three sentences.
1) Who you are (include what value you bring to the marketplace)
2) What you want people to do (after they watch your video)
3) What you will give people (who do what you want them to do after they watch your video)
Here’s the kicker: you do not have to do this well for it to work. Do it now and you will demonstrate that you are serious about making a video.
Now, pretend that you are talking to someone who loves you and that you haven’t seen in a long time. Tell them what you wrote in those three sentences. Turn on your webcam or use your smart phone to record a “selfie” video of you talking directly to the camera as if it is that person who loves you that you haven’t seen a while.
If you do not know how to use your webcam or smart phone to make a video or you think you do and you try and it does not work (for example: you can not see or hear the video after you record it), then you need help. Start asking around (hint: try people you know who have videos they made posted to social media sites) and find someone who has RECENTLY made some sort of video. It can even be a really crappy home movie. Ask them how they did it. Tell them you want to make a video and see if they are willing to help you (hint: a good friend won’t ask for a barter trade).
Once you have a video of you (with sound) telling the camera (as if it is someone you haven’t seen in a while who loves you) who you are, what you want people to do and what you will give them if they do that, contact me and I will tell you the next step in the process (hint: post it privately online).
By the way, congratulations, you made a video. I knew you could do it.
Here’s my first video from the three sentences for you to watch and comment on and/or share: